LATAM Airlines Group, formed in 2012 from the merger of LAN Airlines of Chile and TAM Airlines of Brazil, is the largest airline group in Latin America. It operates flights to destinations in 26 countries across Latin America, North America, the Caribbean, Europe, and Oceania. Known for its extensive network and strong presence in South America, LATAM offers both passenger and cargo services, striving to connect the region with the world.
Services
- In-Flight Entertainment : LATAM offers a wide range of in-flight entertainment options, including movies, TV shows, music, and games accessible through personal screens or the LATAM Play app.
- Business Class : Premium Business Class features lie-flat seats, gourmet dining, and personalized service, ensuring comfort and luxury on long-haul flights.
- LATAM Pass : The frequent flyer program allows members to earn and redeem miles for flights, upgrades, and other benefits, with various tiers providing additional perks.
- Wi-Fi Service : LATAM provides onboard Wi-Fi on selected flights, allowing passengers to stay connected during their journey.
- Airport Lounges : LATAM VIP lounges offer a comfortable space to relax before flights, with complimentary food and beverages, Wi-Fi, and business facilities.
Expriences
- Gisele Bündchen : The supermodel praised LATAM's punctuality and comfort during a trip from Brazil to New York, highlighting their efficient service .
- Shakira : The singer commended LATAM for its excellent in-flight entertainment and courteous staff during a tour in South America .
- Lionel Messi : The football star appreciated the luxurious Business Class amenities and seamless check-in process on his flights with LATAM .
Interesting Facts
- Largest Fleet : LATAM has the largest fleet in Latin America, with over 300 aircraft, including modern Boeing 787s and Airbus A350s.
- Sustainability Initiatives : LATAM is committed to sustainability, aiming to eliminate single-use plastics by 2023 and achieve carbon neutrality by 2050.
- Global Alliances : LATAM is a member of the Oneworld alliance, enhancing its connectivity and offering passengers more travel options.
- Extensive Network : The airline operates flights to over 140 destinations in 26 countries, covering major cities and remote regions.
- Cargo Services : LATAM Cargo is a leading air freight carrier in Latin America, providing comprehensive logistics solutions.
Frequent Flyers
- Sebastián Piñera : The Chilean President often travels with LATAM, appreciating their extensive South American network and efficient services .
- Michelle Bachelet : The former President of Chile frequently uses LATAM, valuing their commitment to safety and comfort .
- Pelé: The legendary footballer enjoys LATAM’s Business Class, highlighting its luxury and personalized attention .
- Gisele Bündchen : As mentioned, the supermodel is a regular LATAM passenger, praising their punctuality and comfort .
- Jorge Drexler : The Uruguayan musician values LATAM’s connectivity and in-flight entertainment on his tours .
Myths
- Poor Customer Service : While some believe LATAM has poor customer service, many passengers report positive experiences and efficient support.
- Limited Destinations : Contrary to the myth, LATAM offers a vast network of destinations across multiple continents.
Offbeat Destinations
- Punta Arenas : Gateway to Antarctica, known for its stunning landscapes and penguin colonies.
- Ushuaia : Southernmost city in the world, offering unique adventures in Tierra del Fuego.
- Iquique : Coastal city with beautiful beaches and a rich mining history.
- Cuzco : Historical city in Peru, serving as the gateway to Machu Picchu.
- Galápagos Islands : Biodiverse archipelago, perfect for nature enthusiasts.
- Cartagena : Historic coastal city in Colombia with colonial charm.
- Manaus : Amazon rainforest’s gateway, offering eco-tours and river cruises.
- Puerto Montt : Scenic city in Chile, known for its lakes and fjords.
- La Paz : High-altitude Bolivian city with vibrant culture and stunning vistas.
- Bariloche : Argentine city famed for its skiing resorts and alpine scenery.
Useful Resources
Awards
- Skytrax Awards : LATAM has received several Skytrax awards, recognizing its excellence in service and passenger experience.
- World Travel Awards : The airline has been honored with the World’s Leading Airline to South America award multiple times.
- APEX Awards : LATAM has been awarded by the Airline Passenger Experience Association for its outstanding in-flight services.